ABOUT ME
I am a value-driven product leader with over a decade of experience delivering digital products and software as a service in the technology and digital space. My expertise lies in building and nurturing high-performing, diverse, and often distributed cross-functional teams that deliver exceptional results.
What really fascinates me is behavioural economics: understanding how people make decisions and how subtle changes can drive big outcomes. This thinking shapes how I design products and strategies, keeping the user front and centre while nudging behaviour toward meaningful results.
As a deep generalist, I take a hands-on approach and recognise the value of lateral thinking to connect ideas, uncover unconventional solutions, and turn insights into action. My resourcefulness allows me to thrive in ambiguity, spotting patterns others miss and building lean, impactful products and solutions that create real value—not just for organisations, but for people. I carry this mindset beyond work as a dedicated volunteer mentor and community builder for various Not-for-Profit organisations.
TOOLS & TECHNOLOGIES
Over the past 15 years, I have worked with various tools and technologies to varying degrees of proficiency.
Project Tracking
Programming
HTML, CSS and Javascript ⊹ PHP ⊹ Ruby on Rails ⊹ Python ⊹ REST API ⊹ GraphQL ⊹ SQL ⊹ Docker ⊹ Kubernetes ⊹ Github
Cloud Infrastructure
Monitoring
New Relic ⊹ Data Dog ⊹ Sentry ⊹ Uptime Robot ⊹ GTmetrix ⊹ AWS Cloud Watch ⊹ AWS CloudTrail
Prototyping
AppSheet ⊹ Google Apps Script ⊹ Retool ⊹ Adobe XD Platform ⊹ Axure RP ⊹ Webflow ⊹ InVision ⊹ Figma ⊹ LucidCharts
Analytics & Tracking
Pendo ⊹ Lyssna ⊹ User Testing ⊹ LaunchDarkly ⊹ Convert ⊹ Amplitude ⊹ Google Analytics ⊹ Heap ⊹ Microsoft Clarity ⊹ HotJar
Digital Marketing
Google Ads ⊹ Meta Ads ⊹ Microsoft Ads ⊹ Taboola Ads ⊹ Outbrain Ads ⊹ Tiktok Ads ⊹ Pinterest Ads ⊹ LinkedIn Ads ⊹ SEMrush ⊹ CallRail
Other Tools
Postman ⊹ Visual Studio ⊹ Zapier ⊹ System Designer ⊹ Wordpress ⊹ Shopify ⊹ Salesforce ⊹ Looker Studio ⊹ Domo ⊹ Zoho Apps
KEY STRENGTHS
As a Product Manager, here are some of my key competencies that I value the most.
Curiosity & Inquisitiveness
Open-minded Critical Thinking
Creative Problem Solving
Ideation & Strategy
Continuous Improvement
Leadership by Influence
Lean Prioritisation
Customer Empathy Mapping
UX and CX Research
Data-Driven Decision Making
Conversion Rate Optimisation
Technical & Business Acumen
MY PROJECTS
I've worked on a portfolio of products big and small. Here's a few of the products I've helped build, deliver, and grow.
Led the development of a streamlined platform for onboarding, induction and training. It combines course management, compliance, and analytics all in one solution.
Created a pilot application that brings insights on density and velocity of crowds to better understand, manage and control movement of people in spaces.
Facilitated the delivery of a scalable white label Over-the-Top (OTT) media service platform designed for international clients with language localisation.
Built a performance marketing platform that tracks and attributes conversions, revenue, and events to provide valuable insights for optimising advertising strategies.
CONTINUOUS LEARNING
As a perpetual student of learning, here are some of the resources I use to constantly develop my knowledge and skills.
The following list of courses I have completed will give you an insight to the topics that I am keen on:
Python - University of Technology Sydney
Database - University of Technology Sydney
Enabling Enterprise Information Systems - University of Technology Sydney
Artificial Intelligence for Enterprises (Machine Learning) - University of Technology Sydney
IT and Cybersecurity Risk Management Essential Training - LinkedIn Learning
Data Science Foundations- LinkedIn Learning
Data-Driven Product Management - LinkedIn Learning
Statistical Thinking - UTS Open
Journey Through Data - UTS Open
Generative AI for Product Managers - LinkedIn Learning
Technical Product Management - LinkedIn Learning
Qualitative Research Methods - MITx
Product Management - General Assembly
Product Management: Building a Product Roadmap - LinkedIn Learning
Product Management First Steps - LinkedIn Learning
Product Management and Development Foundations - LinkedIn Learning
Systems Thinking - UTS Open
Design Thinking - General Assembly
MBAe Masterclass: Managing and Scaling Developer Teams - UTS Business School
Model Thinking - University of Michigan via Coursera.org
Gamification - University of Pennsylvania via Coursera.org
Advanced Google Analytics - Google Analytics Academy
Scaling Jira - Atlassian University
WHO INSPIRES MY THINKING
Tom Alder
Strategy Breakdowns
Lenny Rachitsky
Lenny’s Podcast
Marily Nika, Ph.D
Gen AI Product @ Google
Kip Boyle
Cyber Resilience
Michal Malewicz
MalewiczMethod
Richard Thaler, Ph.D
Behavioural Science
Brené Brown, Ph.D
Dare to Lead
Jefferson Fisher
Communication Expert
VOLUNTEERING PROGRAMS
Giving back to the community is my way of showing gratitude and it's truly heart filling to be an agent of change in people's lives.
SECNA
Member currently working on initiatives that help bridge gaps and bring communities together.