My PROJECTS
SaaS Projects
Online Induction & Training
Product Market: B2M
The problem it solves:
Small to medium-sized organisations lack the resources and expertise to create or develop compliant and cost-effective online training materials, leading to potential legal risks and inefficient or inconsistent onboarding processes. The platform provides local Australian businesses with a cost-effective and easy solution to create compliant online training, and streamlining onboarding processes without the legal risks.
Tech Stack: React, Node JS, NoSQL
Infrastructure: AWS Elastic Compute Cloud (IaaS), S3 (IaaS), DynamoDB (PaaS)
Dynamic Crowd Management
Product Market: B2B
The problem it solves:
Existing manual crowd management methods lack real-time insights, leading to delays in risk identification. Security firms require a dynamic solution for tracking crowd mood, movement, and concentration, enabling swift action and reducing subjective assessments. The platform is a first of its kind in Australia that offers real-time data on crowd density and velocity, facilitating rapid response to security risks. With automated tracking and centralised control, it enhances security effectiveness while optimising operational efficiency.
Tech Stack: HTML, CSS, Javascript
No-Code Prototyping Tools: Netlify, Zapier, Airtable, Domo
OTT Media Streaming
Product Market: B2M
The problem it solves:
Traditional set-top box or cable TV providers faces the challenge of adapting to the growing demand for on-demand content across various devices. To remain competitive, they need to expand their subscription platform to TV apps, mobile devices, and web browsers, while developing features to attract new subscribers and retain users. The platform enables TV networks to extend its subscription platform to multiple devices, enhancing accessibility and user experience. It is designed to help attract new subscribers, retain existing users, and increase viewership, which ensures their continued relevance in the evolving media landscape.
Tech Stack: C# (Xamarin), Javascript, PHP, NodeJS, MySQL, Kubernetes
Infrastructure: AWS Elastic Compute Cloud (IaaS), S3 (IaaS), Relational Database Service (PaaS), Elastic Kubernetes Service (IaaS/PaaS)
Performance Marketing Tracking
Product Market: B2B
The problem it solves:
Digital marketing agencies face challenges in tracking leads from diverse sources, validating lead quality, and obtaining comprehensive campaign performance reports, exacerbated by evolving regulations on traditional cookie-based tracking methods. The data analytics platform provides a centralised solution for quality lead tracking, accurate conversion attribution, and campaign performance reporting across channels and affiliate partners. By delivering actionable insights with the use of machine learning, it helps optimise campaigns and ensure high-quality leads, enhancing overall effectiveness and ROI.
Tech Stack: React, Python, PostgreSQL, REST API, Docker
Infrastructure: AWS CloudFormation (IaC), Elastic Compute Service (IaaS), S3 (IaaS), Relational Database Service (PaaS), Lambda (FaaS),
Website Projects
A portfolio of comparison websites
Product Market: B2M
The problem it solves:
Consumers often lack the expertise to efficiently compare products or services across multiple websites, leading to a time-consuming process and challenges in maximizing value for their money to make an informed purchasing decisions. Creating niched price comparison websites addresses this by offering a fast, secure, and customizable platform for comparison. It empowers consumers to efficiently compare items while providing guidance on what to look for, ensuring they can make informed decisions and get the most out of their spending.
Tech Stack: Javascript, PHP, MySQL
Infrastructure: AWS Elastic Compute Cloud (IaaS), S3 (IaaS), Relational Database Service (PaaS), WPEngine/Kinsta (PaaS)
Other Personal Projects
Shopify Store
From brand strategy to implementation of a Shopify store and marketing, this exquisite handmade jewellery brand showcases a consistent tone of voice, resulting in a beautiful and meaningful product that resonates with its target market.
Small Business
Coffee Shop
Sole Trader
Beauty Salon
Google Site Templates
I enjoy helping the local small business community with tools to get them started. The pandemic has brought upon the increase in demand for businesses to have an online presence. Because of this, I have designed various Google Site templates that cater to different business types that can be easily managed with minimal to no ongoing costs.